IB ENGLISH A / COURSE REFERENCE
Text types
How do format, audience, purpose and visual choices work together? Use these guides to ask better questions of non-literary texts, not to hunt for a required checklist.
Categories can overlap: a charity appeal might be a speech, a blog post or an infographic. Start with the actual text in front of you.
SIGNUMExplore literary, rhetorical and image-analysis terms ↗
Available guides
12 / OPEN01InfographicHow infographics combine information, design and persuasion, with a worked public-health example.02AdvertisementRead how advertisements build a preference through audience appeals, language and design. Explore a separate FIJI Water worked example.03AdvertorialRead how sponsored writing uses an article’s form and voice to promote a product, then explore Katie Cloyd’s parenting story for Stapelstein.04Charitable appealExplore how charitable appeals connect need, credible care and participation, with Elephant Sanctuary and WWF worked examples.05Cartoons and comicsConnect words, images and panel sequence, with separate readings of Andy Singer’s historical comparison and Dave Roman’s comic about reading.06Blog postRead voice, structure and digital features in personal, travel, advice and opinion blogs, with an illustrated Oliver Emberton worked example.07Opinion/commentaryTrace a position through reasoning, tone and the relationship with readers, with a worked example from The Beast’s netball column.08SpeechRead speaker, occasion, audience and language shaped for listening, with a worked example of Helen Clark’s tribute to Sir Edmund Hillary.09ArticlesRead news, features and explainers through their angle, sources, structure and language, with a separate Lensa AI worked example.10WebpagesRead purpose, layout, navigation and invitations to act, with a separate Redwoods Treewalk worked example.11LettersRead personal, formal and public letters through recipient, relationship, purpose and voice, with a separate Steinbeck worked example.12Podcasts/interviewsRead speaker roles, conversational language, framing and the development of ideas, with a separate Happiness Lab transcript example.